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ERP in the cloud: Put the customer at the center of your strategy!

Tuesday November 13th, 2018

The success of our company is not based exclusively on what we do, but also on what our competition is doing. If we turn our backs on the cloud, we turn our backs on putting ourselves in value in front of the client and provide an essential competitive advantage to our competitors, who have adopted the digital transformation as a business model.

Having an ERP in the cloud will allow us to place the customer at the center of our strategy, our brand in an advantageous position against competitors and, importantly, saving costs. Regardless of the type of business we have, is not this the goal of every company?

What does an ERP contribute in the cloud in front of the client?

A global vision
Knowing the customer is based on having the information and precise analysis tools, which make it easier for us to cover your needs. In addition, centralizing all the information of the company, eliminating duplicities, will allow us to have a periscopic vision of our organization that will improve decision making.

Integral management, wherever and whenever you want
Executives or sales departments, among others, carry out a large part of their management outside the company. This should not mean a disconnection from the company. Despite being in an increasingly technological world, the client continues to demand personal contact. Teleworking is opening up as a response to the need to connect employees, to save costs of business assets and, also, to facilitate family reconciliation of the workforce.

Cost reduction
To give some examples, we will avoid strategic errors derived from bad decisions that would mean significant economic losses, we will eliminate duplications in processes and information, we will reduce the costs in the assets of the company (workspaces, energy or IT infrastructures and CPD). A reduction in costs will allow us to give a more competitive price to our customers.

Adaptation and scalability
ERP systems are modular. We will have the services that we need. Its scalability will guarantee that our ERP will grow along with the future needs of the business so that, in any circumstance of our organization, we can provide an efficient service and attention to the client.

Improved traceability
The ERPs reflect all the data associated with the business activity. We will have an exhaustive control of the elements of the value chain of products or services that we commercialize. They allow us to integrate clients into our value chain, helping us to understand their needs and generate a trusting relationship; this applies too for suppliers, fostering a relationship of strategic partners.

In view of the benefits of having an ERP in the cloud to improve our positioning before the client, Hugo Amann, General Director of the technology company arin, reflects: “The ERP systems in the cloud go beyond being a tool of business management. It is a way of understanding the business, guiding the client, the efficiency of the processes and productivity. Put the customer at the center of our strategy happens, inescapably, by the digital transformation of our organization.”
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